After55:

At the top of our game

By Bonnie Price
Archive for the ’Marketing’ Category

The Business of Life
Thursday, March 13th, 2008

Earlier this week I attended the funeral of a man whom I knew over the years, but it would be presumptuous to say we were close friends. It was a great funeral and I continue to think about the lessons I learned as I listened to the various eulogies.

  1. He was always the same person–whether his role was as a leader, counselor, friend, brother, husband or father. Lesson: Let the real you be present in all that you do. You will derive great benefit from being authentic.
  2. When later thanked for a piece of wisdom or good counsel, his response was generally, “I said that?” eliciting a chuckle. Lesson: Be humble. It draws far more people to you than tooting your own horn.
  3. Every time he spoke to a group, he wrote it out and practiced it at least twice. His listeners always thought he was a fabulous, extemporaneous speaker. Lesson: Prepare. You’ll always look better, and you can concentrate on what others are doing and saying.
  4. He held his position for 34 years and loved it. Of course, it was not without challenges, but he knew what he wanted to do and the scope within which he wanted to work. Lesson: Find the joy in what you do.
  5. Each person spoke movingly, and also with great hilarity, of the bond he or she had with this man. Lesson: Communicating your genuine regard, respect and pride is a gift to the recipient and has lasting worth.
  6. He smiled at everyone he liked; and those he didn’t like as much–he smiled at them, too! Lesson: A smile is the cheapest gift you can give, and you will never know how much it means to another.

Not particularly complex lessons, but the impact on our business of life can be profound.

Something Old is New Again
Wednesday, March 5th, 2008

Lately I am hearing a lot about an old idea: Mastermind Groups. In his landmark book Think and Grow Rich, originally published in 1937, Napoleon Hill devoted an entire chapter to Master Mind Alliances, a small group of carefully selected colleagues for the purpose of helping you reach your Definite Purpose. Barbara Sher had a similar concept in the late 1970s that she called Success Teams. They were not quite as particularly selected but more a general business success support group.

Today, this idea is as vibrant and important as ever. One of the great difficulties of being an entrepreneur is a sense of isolation as we wear many hats and many times live in our head under those hats. A qualified, supportive (no Negative Nellies or Normans allowed!), committed group of people dedicated to helping you achieve your dreams for your business could be just what the doctor ordered.

If you haven’t read Think and Grow Rich, do! The section on energy is definitely dated, but the rest has made a difference in countless millions of lives. See what it can do for you.

Don’t Settle for Small!
Wednesday, February 27th, 2008

I had the fun of interviewing Nell Merlino today. I told you about her Make Mine a Million $ Business in January, but something she said today really struck a chord. When I asked her what one thing she really would want me to say in the Spotlight article, she thought a second and said, “Don’t Settle for Small!” What fabulous words to hear. How many times have we been told not to be too pushy, not to look too smart, not to bother with big dreams at our age? Plenty of times. Nell went on to say she wants women to know how much fun it is to have a million dollar business. To date, 14% of M3 winners are After 55s! Just a reminder, if you are anywhere near Phoenix, get yourself over to Make Mine a Million on Tuesday, March 4. Both Nell and I will be there. Come on down! Let’s make yours a million dollar business!

Start Spreading the Word
Friday, February 22nd, 2008

On Wednesday I went to a delightful business luncheon. One of my tablemates said she could almost join SilverVixens because she is 53, though not really happy about it. Fortunately, I stifled the old saw, Think of the alternative. We “After 55″ women entrepreneurs MUST get the word out that being older than 55 is great fun, is energizing, and we are not on the slide to a boring life! If we look at the women I have written about over the months, every single one of them has started a thriving business after the age of 55, and many of them have started several. We have a “bad rep”–let’s start a conversation about how to change our image to reflect the truth: We are vital, vibrant and accomplished. What are good ways to get this started?

Passion
Thursday, February 14th, 2008

Happy Valentine’s Day. One of the many wonderful aspects of being “After 55″ is being able to follow our passions. At this time of life we are also able to express our passions in terms of our work–starting and building a business that expresses our creativity and commitment to running a business the way we think it should be done.

As I talk to “women of a certain age” entrepreneurs around the country, I hear excitement in their voices. We are captivated by bringing our product to the attention of the marketplace. We delight in the connections we are making with others. We hum with the electricity of problem solving. Okay, sometimes we are also tired and frustrated, but that is part of the process that brings out the best in us. We enjoy the stories of our trials, tribulations and triumphs.

So, today let’s do a “passion check”–Do you love what you are doing? Is it worthy of your affection? If your answer to either of these questions is not a resounding “yes,” give thought to what needs to be done to get it there.

Here’s to passion!

In Just the Last Two Years…
Wednesday, February 6th, 2008

This week I went back to reading Thomas Friedman’s The World is Flat. He was struck that almost all the executives he interviewed used the same phrase, observing that “Just in the last couple of years” they had been able to do things they had never dreamed possible before or that they were being forced to do things they had never dreamed necessary before. Of course, this got me to thinking about our lives, too. We all remember the birthday decorations for “50″ as being over the hill or graveyard stuff. Maybe some of us even bought into it that the best part of our lives was over when we got that mailer from AARP. Now that we are “after 55,” we know the truth. Life has never been better nor offered us more opportunity.

Let’s talk about it. What have you done or been forced to do over the past couple of years for your business (Let’s not get into personal life stuff because we could probably all write volumes.) that would meet Tom Friedman’s criteria? What did you learn? I can’t wait to read your responses.

Call to Action
Wednesday, January 30th, 2008

By now everyone knows I am a reading junkie. One business magazine I particularly like and read cover to cover is PINK magazine. In this month’s e-mail newsletter, the following item appeared: “It is really frustrating that after years of hard work and vigilance, we cannot let up. Though we think we have gotten legislation passed to help level the playing field, we then find out it has been ignored. Now we read that they are planning to make it harder for us to compete again. Please read on and click through to lodge your protest. Now the younger women will know what we have fought for so long.

“PINK Slip Update–and a Call to Action

“The U.S. Small Business Administration (SBA), former recipient of our notorious PINK Slip, has yet to comply with a 7-year-old law that would reserve 5 percent of government contracts for women-owned businesses. Although women-owned firms account for 41 percent of all privately held firms in the U.S., they currently receive only 3.3 percent of these contracts. ‘The difference in federal spending between 5 percent and 3.3 percent was $7.5 billion based on 2006 numbers,’ points out Linda Denny, president and CEO of Women’s Business Enterprise National Council, the nation’s largest third-party certifier of women-owned businesses.

“The SBA has now proposed a rule to Congress that would only allow federal agencies to implement the program for women-owned businesses in four out of more than 2,300 business categories. ‘This rule would make it virtually impossible for any woman business owner to take advantage of the 5 percent set-aside, completely invalidating the intent of Congress,’ says Barbara Kasoff, president and CEO of Women Impacting Public Policy (WIPP).”

“To get involved:

1. Click here to contact the SBA and ask it to rescind the proposed rule. Deadline: February 25. (WIPP asks that you forward a copy of your response to Anna at alubiner@wipp.org.)

2. Congresswoman Ellen Tauscher has written a ‘Dear Colleague’ letter asking members of the House to join her in asking the SBA to work with Congress to redraft the proposed rule. Let your representative know how you feel and cc WIPP.”

Make Mine a Million!
Friday, January 25th, 2008

Within the last week I have learned about Make Mine a Million $ Business from two sources, and am I glad I did. M3 (to those of us in the know) is a program of countmein.org, founded by Nell Merlino. She is also the founder of Take Your Daughter to Work Day. This woman moves mountains.

M3 is for women whose businesses are established, but who are ready to commit to taking them to the million-dollar level. As you explore the website, look at all the ways you can learn and benefit. I was particularly pleased that several awardees are “of a certain age,” and that means you can benefit! The next event is in Phoenix on March 4, and it will be co-hosted by Valerie Morris, the financial columnist for SilverVixens.com.

I, too, thought this sounded nearly too good to be true, but the program is backed by such rock-solid companies as American Express, Dell, FedEx, Cisco and Marriott. I will be at the Phoenix event: Be sure to say hello.

It’s Up!
Wednesday, December 5th, 2007

My new website is up! www.silvervixens.com. The columnists are terrific, the rewards will be great, the neat women will be so cool, and on and on and on. I can see wonderful things happening if we can connect neat women, shine our lights, share our knowledge and have fun.

The process had ups and downs, took longer than expected–OK, so I was out of the country 31 days in the fall–and turned out to be quite complicated. But it is incredible to actually see what I have had in my head.

Please take a look at it. I hope you find it and its potential as exciting as I do. I would more than appreciate if you would tell anyone you know who fits the Woman of a Certain Age description. I hope you will join and consider giving the membership as a gift to a family member or girlfriend. The more of us, the merrier we can make it.

Dreams do come true–not to those who wait, but to those who work hard and persevere.

A Different December
Monday, December 3rd, 2007

It seems all of the media are highly focused on helping us spend like crazy. We are portrayed as having 1 million social events, being hostesses with the mostest, fantastic home decorators with our to-do lists totally under control–of course, all of this is on top of running our businesses! True confession time. This is not what my December looks like. My holiday celebrations are small and simple. On the business side, December is focused on taking a good, strong look at my business plans. I am not just talking about goals but rather revisiting the plans, metrics, marketing, publicity and connections I want to make happen. I am also taking time to organize, read and think. I am feeling energized rather than exhausted. What are you doing this holiday season?

Looking Good!
Tuesday, November 13th, 2007

Do you read the newspaper announcements of promotions and new positions? I always do, both out of curiosity regarding what companies’ positions are experiencing changes and to see if anyone I know is mentioned.

What I have noticed more and more lately is that fewer women are pictured than men. This is not a scientific sampling. However, if there are four pictures, generally at least three will be men. One reason could be that the women don’t have a professional photograph at the ready to submit with their good news.

Have you ever had a professional photo taken? It’s great fun to be made up to look your best and then play fashion model for a while, looking this way and that. The cost is generally quite reasonable.

The most important benefit is that when opportunity knocks, you are ready with a great photo to share your good news with the world. A picture is worth a thousand words… How about making sure your picture tells a great story?

Do I Walk My Talk?
Friday, November 2nd, 2007

Over the months I have been writing for WomenEntrepreneur as both a columnist and a blogger, I have been on the same personal journey that many of my readers are traveling. My short bio at the end of my column says I am a lifelong entrepreneur. I am in the throes of it again! I have written here about finding what would make your life easier or more fun and filling the need. Yep. I did that too. Remember the one about thinking like a young techie? That has been an important component too. So what on earth have I been doing?

In June I remarried after eight years on my own. Seismic shift. My new husband is semi-retired and accustomed to wintering in Scottsdale. Seismic shift. One of my daughters and her family, who I am used to seeing at least 6-8 times a year moved out of the country. Seismic shift. How could I reconfigure my life to maintain the professional part of my life that I so love and yet totally uproot it?

I knew I could have a totally mobile business, because I had co-owned a direct selling business that I ran my part from my laptop, but my current business had been structured on relationships in the Chicagoland area. So I looked at what I had. For the last two years I have had a cute little, do-nothing website that I couldn’t figure out how to describe what I wanted it to be, though I had built two corporate websites before and two since! I would spruce it up from time to time, but couldn’t find the vocabulary to move it forward. In early May, Lena West, the Tech Forward columnist, and I had occasion to talk about it. She gave me the vocabulary!

I used the process from my IT’S REINVENTION workshop and looked at my strengths (ugh! my weaknesses, too) and what I love to do. One of my very strongest qualities is that I am a connector. I am fortunate to meet someone interesting everywhere I go and somehow we are connected or I know someone who has been looking for them. (Last week in the airline lounge in Hong Kong a Chinese woman looked at me and asked if I was a writer because she is looking for a woman to write a book with her! Why me? But it happened I know a good resource for her). I love telling peoples’ stories. I love to laugh. I love business. I have friends who are experts in their fields. I love to share information I learn. I love to give dinner parties. I love color. I like to learn new things. I love to travel. I’m independent, rather fiercely I’m afraid. I think I’m smart and I like to be around intelligent accomplishing women. These are not unique, rocket science kinds of qualities, but they add up to me. So what did I do with this? I designed an online community for women over 55!

As I just typed the above qualities, I am astonished at how many of them are visible in the site (I’ll let you know when it goes live - SOON!). It not only meets my needs to meet women like me, but it also meets my need to be mobile. Over the last 5 weeks I have been in Italy, Israel, England, Hong Kong, Macao and Vancouver — and you didn’t know it. We have been connected though you may have been travelling too. How cool is that?

Just you know — your columnist is actively using the same processes she suggests for you.  Stay tuned.

 
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MORE FROM BONNIE PRICE

SilverVixens, connecting and informing Women of a Certain Age


Date: July 15, 2008 @ 7:00 p.m
Where: Career Resource Center, Lake Forest, IL

Read More »


Connecting and informing Women of a Certain Age
http://www.SilverVixens.com

Women Entrepreneur Columnist
http://www.womenentrepreneur.com/archive/columnist/44.html

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