One of the important steps in building a business is letting the world know that you exist and what you do. I heard of HARO about three weeks ago, and it has proved valuable for me and for my daughter (yes, we are a family of entrepreneurs–each of my daughters owns her own business) and a columnist on SilverVixens.com.
If you haven’t heard of the site, either, it is a quick way to get into the conversation about your particular business. HARO is an acronym for Help a Reporter Out. Three times a day you receive an e-mail listing 25 to 30 inquiries from reporters, writers, whatever. If one is related to what you do, you contact the writer and go from there! Easy, quick, free! Three wonderful words for an entrepreneur.
This entry was posted on Thursday, July 30th, 2009 at 3:41 am and is filed under Marketing, Publicity. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.One Response to “After 55s Have A Lot to Say”
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August 14th, 2009 at 3:47 pm
You are exactly right. HARO is a wonderful site. I’ve connected with several reporters and gotten quotes about the journaling process from experts. It’s a great way to reach new markets.
I look forward to learning more about Silver Vixens.
B. Lynn Goodwin
http://www.writeradvice.com
Author of You Want Me to Do What? Journaling for Caregivers