OK, I am assuming you have done your homework from the last post–oh, my! It was 10 days ago! Time really flies when you are running a business, doesn’t it?
My point exactly. . . just because you’re in the midst of starting or running a business doesn’t mean you don’t take time to think about your business and what the value proposition is. This week’s assignment is to take those three unique qualities of your business that you last identified and write every wonderful thing about them from your customer’s point of view!
No matter how in love with your idea you are, if your customer doesn’t understand why she should love it, too, you will be soon putting up your “closed” sign. That’s right. Write a paragraph for each of the three qualities as if they were testimonials for your business. Do they really ring true to you or, deep down, do you think your reaction indicates you need to do more work on the concepts? Better to go back to the drawing board now, when you don’t have a ton invested and are not carrying a lot of inventory. Listen to your gut–are you on target or missing the mark?
This entry was posted on Tuesday, April 28th, 2009 at 4:03 pm and is filed under General Business, Marketing, Personal Growth, Planning. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.Leave a Reply
