“Life is either a daring adventure or nothing. Security is mostly a superstition. It does not exist in nature.”
- Helen Keller
I hope you have now identified an area you would like to address by starting your own business. For entrepreneurs, there is a lot of activity between the two pillars of Helen Keller’s statement, and that is where success begins–with a lot of planning and hard work. Talk to any entrepreneur and you will find she is always thinking about her business. Entrepreneurs love the “product,” and the intricacies and challenges of bringing it to market. Here is this edition’s question:
What three features or qualities make my idea/product/service different from what is already out there?
This may seem like a pretty simple question, but it will be the foundation for your sales and marketing efforts. Don’t slide over this step.
This entry was posted on Friday, April 17th, 2009 at 6:02 am and is filed under General Business, Marketing, Planning, Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
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