Many businesses are facing a slowdown as a result of the dire economic information that seems to come out daily. The smart business owner will use this time to conduct a thorough examination of her business. I think the most important question is, “Does my business fulfill the needs of my customer?” Remember, your customers’ businesses may have changed in response to the marketplace.
During my It’s Reinvention workshop last week, we got to talking about the informational interview as a vehicle in a job search. It’s no less relevant in leading an existing business. This is an excellent time to sit down with each of your major customers or clients and listen to the major challenges they are facing. Your relationship will deepen as you begin to see one another as colleagues in problem-solving. Helping others meet their challenges is definitely a good way to meet yours.
This entry was posted on Thursday, July 24th, 2008 at 8:34 am and is filed under Marketing, Personal Growth, General Business. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.Leave a Reply
