Do your customers think about you? Sure, they buy from you, but do they think about you as you would like them to? The quickest–though not the easiest–way to keep in touch with your customers is an informative, reliable, regular e-mail or newsletter.
Make it informative by letting them know about one of your services they might not be using, an issue they may not be aware of or a new product that can help them. Ensure that it’s reliable by doing your homework so you know the information you are sharing is true and helpful. Keep it regular so they will come to expect hearing from you. That is one of your goals : to become a trusted resource.
The content needn’t be long or in depth, particularly if writing does not come easily to you. What’s most important is that you bring something of value to your recipients. Your sincerity will shine through. And use Spellcheck to make sure you are putting your best foot forward.
You probably already know about Constant Contact, a widely used program for just this purpose. Constant Contact will help you design professional looking missives easily. The company’s support is excellent. Sending a crisp simple e-mail will also work, but it’s not as eye-catching.
Like we tell our kids–keep in touch. The rewards are great.
This entry was posted on Thursday, April 3rd, 2008 at 10:06 am and is filed under Marketing, Technology, Publicity, Personal Growth, General Business. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.Leave a Reply
