It seems NCAA March Madness is gripping much of the male population. I am fascinated by the excitement and focus the playoffs generate. Since I am not much interested in sports, I have been wondering what I could learn from all this activity.
It’s all about the numbers: Since the first quarter is nearly over, it’s a great time to check our corporate benchmarks. Is the business meeting the goals you have set?
Intense focus for a short amount of time: This sounds like a sales promotion to me. What could you offer your customers to help them focus on your area of expertise or products?
Practice, practice, practice: The end of the first quarter is a good time to review your marketing–promotional materials, website and media–to make sure you are putting your best foot forward.
Rewards and awards are wonderful: This is a great time to recognize staff, vendors and customers. Everyone says thanks at the end of the year. Stand out from the crowd and award and reward now!
When March Madness is over, you will be in a great position to enjoy a terrific spring.
This entry was posted on Thursday, March 20th, 2008 at 9:30 pm and is filed under Marketing, General Business. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.Leave a Reply
