I had a delightful lunch last week with Holly Kahan, the owner of Holly Barry House. You and I have heard of a lot of gift basket companies , so I was a bit skeptical when I learned of her business. By the time our lunch was over I was ready to start pounding the pavement to bring in more accounts! Holly positions her company differently. Rather than be a gift basket company, Holly Berry House is a company that helps others celebrate the difference that people have made. Hers is a celebration company that offers gifts and gift baskets that are tailored to the recipient.
This really got me to thinking. First , here is a woman who has been in business for 10 years and still is excited about what she brings to the marketplace. Second, she has positioned her business uniquely and third., I love the premise of her business…acknowledging the people who are too often ignored. How do we recognize others for their help in myriad ways? Many times we simply don’t go to the trouble of publicly thanking someone for a job well done.
Think of how terrific you felt the last time you received acknowledgement of the effort you made. Do you communicate that same acknowledgement to those you come in contact with? The celebration concept has been getting a bit of a bad rap in the press lately because of younger workers seeming need for constant acknowledgment, but that is not what I am talking about. Acknowledgement can be looking a service worker in the eye, saying a heartfelt “Thank you” rather than a rote response, a simple true compliment on something that someone is wearing.
Kindness, courtesy, connection — call it what you will makes everything flow more smoothly and you feel great. I think Holly’s on to something — let’s celebrate the difference we make in each other’s lives.
This entry was posted on Monday, August 27th, 2007 at 7:02 am and is filed under HR, Marketing, Publicity. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.Leave a Reply
